Read A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury Free Online


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The author of the book: Scott Bedbury
Edition: Penguin Books
Date of issue: February 1st 2007
Format files: PDF
The size of the: 341 KB
City - Country: No data
ISBN: 1429516836
ISBN 13: 9781429516839
Language: English
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Reader ratings: 4.4

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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.




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