Read Mapas estratégicos: Convirtiendo los activos intangibles en resultados tangibles by Robert S. Kaplan Free Online
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Book Title: Mapas estratégicos: Convirtiendo los activos intangibles en resultados tangibles The author of the book: Robert S. Kaplan Edition: Gestión 2000 Date of issue: January 23rd 2014 Format files: PDF The size of the: 338 KB City - Country: No data ISBN: No data ISBN 13: No data Language: English Loaded: 2466 times Reader ratings: 3.9 |
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Uma contribuição muito importante para quem está diretamente ligado com a área de pensamento estratégico empresarial. O livro tem sistemática muito relevante que organiza de forma simples e com muitos exemplos e cases interessantes a forma de pensar a estratégia das empresas de uma maneira integrada.
Mostra ainda que objetivos financeiros e de maximização de valor aos acionistas não são alcançáveis sem que haja plena integração com os demais processos e áreas da empresa.
Em suma um bom ponto de partida é um livro que certamente merece estar na biblioteca de todos aqueles ligados direta ou indiretamente à definição e monitoramento das estratégias empresariais.
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Read information about the author
Robert S. Kaplan (born 1940) is Baker Foundation Professor at Harvard Business School, United States, and co-creator, together with David P. Norton, of the balanced scorecard, a means of linking a company's current actions to its long-term goals. Kaplan and Norton introduced the balanced scorecard method in their 1992 Harvard Business Review article, The Balanced Scorecard: Measures That Drive Performance.This method has been endorsed by companies such as Mobil and Sears. The balanced scorecard envisages executives as pilots with a range of controls and indicators in front of them, based upon which they make decisions and develop strategies. He has also published in the fields of strategy, cost accounting and management accounting. Prior to Harvard, Kaplan was on the faculty and was Dean of the Tepper School of Business at Carnegie Mellon University.
In 2006, Kaplan received the Lifetime Contribution Award from the Management Accounting Section of the American Accounting Association.
In 2006, Kaplan was named to the Accounting Hall of Fame.
Reviews of the Mapas estratégicos: Convirtiendo los activos intangibles en resultados tangibles
LEON
Delaying
AMELIE
Best among ordinary
FRANKIE
A useful book to free yourself from negative emotions and joy.
HOLLY
The beginning is exciting, but at the end of the book is just a very template.
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